The BLAC and White Blueprint for Problem-Solving
Solving problems is super important in business and tech. Everyone’s trying to create something that fixes other people’s problems.
There are lots of ways to check if your idea works, but today let’s look at something called The BLAC and White framework.
The BLAC and White framework helps us understand different types of business problems in the tech world and find opportunities. ‘BLAC’ stands for Blatant, Latent, Aspirational, and Critical problems. ‘White’ means gaps in the market where new ideas can fit in.
This framework says that products can move between these categories as the market and tech change. It’s really important to have a clear vision and good execution, but don’t forget to make sure people actually want your product.
Now, let’s break it down:
- Blatant/Aspirational: Problems here are easy to see but not super urgent. For example, a company might want to update its tech, but it’s not urgent because customers aren’t ready to pay more for it.
- Latent/Aspirational: These are hidden problems that might become big in the future. Companies need to be creative and educate the market to solve these.
- Latent/Critical: These are problems people don’t know about yet, but they could become a big deal later if ignored.
- Blatant/Critical: These are the urgent problems affecting a company right now. Solving these is crucial for success. Solutions need to bring big improvements to be worth the effort.
In tech markets, it’s best to focus on Blatant and Critical problems because they’re more urgent. They’re the ones that can really mess up a business. Latent problems need a lot of effort to sell, and Aspirational problems are optional, which makes them hard for startups to sell.
This approach can be a powerful tool, especially if we combine a clear vision, good execution, and understanding of the market.
But be careful not to fall into the trap of making something just because we can, without knowing if people actually want it.
Thank you!
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Until then, take care of yourself, and stay safe! :)
